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What's in nor?

nor has potassium, magnesium and sodium, with a soft citrus flavour, gently sweet, and no added caffeine. It comes as single-serve sticks for a bottle of cold water, once a day. The recipe is being finalised with a manufacturer in Spain, so the exact amounts aren't published yet: they'll be on the label.

Three minerals and a flavour

The minerals are potassium, magnesium and sodium. The flavour is a soft citrus, gently sweet. There's no added caffeine.

  • Potassium
  • Magnesium
  • Sodium
  • Soft citrus flavour
  • No added caffeine

Why no amounts yet

nor is still in development. We'd rather not print numbers that may change: when the recipe is final, every amount, sugar included, goes on the label.

Who makes it

nor is developed by a small team in Madrid and made in Spain by a manufacturing partner. Before launch, we hold tastings in Madrid and ask people on the list first.

Questions

Is there sugar in it?

It's gently sweet, and the recipe isn't final, so we won't promise numbers. The label will show exactly what's in it, sugar included.

How many flavours are there?

One, for launch: a soft citrus, gently sweet.

When can I buy it?

Not yet. nor is in development; leave your email and you'll hear first.

Updated:

More answers

At launch

Hear when nor is out.

One email at launch, a few short notes before. Nothing else.

Only emails about nor. Leave whenever you like. Privacy