One stick is one drink: flat, sealed, nothing to measure. How many go in a box is still being decided.
One stick, one drink
03 of 05
How you take it
Tear. Pour. Shake.
One stick into a bottle of cold water, once a day. It dissolves as you shake: a soft citrus, gently sweet.
Cold water
Once a day
04 of 05
What an electrolyte is
Minerals, in water.
Potassium, magnesium and sodium are electrolytes: minerals that come apart into charged particles, ions, when they dissolve. That's all the word means.
Potassium
Magnesium
Sodium
05 of 05
Ideas on the table
We're starting with one.
We drew every format we could think of. We're starting with one: a box of single-serve sticks. The rest stay drawings.
